Are you reading this blog post from a mobile? I’m certain! Considering that 80% of the world owns a smartphone as of today. From the year 2016 to 2020, there was an increase of 1 billion smartphones worldwide. That is MASSIVE!
With so many users globally and we are connected simply via the internet. No doubt that many marketers are turning to mobile marketing as we speak.
In this current era, do you agree with me that you visit websites though your phone, open emails through your phone, and even buy from stores through your phone?
Putting business right where customers are – On the go. It is so important to integrate your websites to fit into the universe of phones and trust me when I say this. A marketing plan that ignores mobile marketing is a failed plan.
A Brief History
2003 – First Commercial mobile SMS was launched
2007 – There were 2.4 billion SMS users and when Apple launched its iPhone, it was the beginning of a new era in marketing.
2011 – Mobile Marketing was $14 billion worth
2014 – number of smartphones exceeded the number of computers.
But Why Mobile Marketing?
- Reach
With an astonishing number of smartphone users at 80%, the reach is insane and this is vital for every marketer when reporting numbers. Do you check your phone the first thing you open your eyes?
- Personal
According to research, 91% of users keep their phones within arm’s reach throughout the day.
It is normal to feel connected to an app when it is more personalized. Don’t you agree with me that when Grab tells you “Hey Nigel, there is a food promo waiting for you! Tap in to find out!” Naturally, you will want to tap in to find out more. Are you the same as me on this? There is just a form of personalization.
- Mobile E-Commerce
As much as 78% of mobile phone searches resulted in a purchase. I prefer ordering things due to its convenience and the deals online are sometimes too hard to resist don’t you think so?
With mobile marketing spearheading into the industry at such a rapid speed, traditional marketing doesn’t seem to be that appealing anymore. The advantages of mobile marketing outweigh the traditional method easily. it is cheaper, faster and quicker. The list is endless and indispensable for companies of all sizes to leverage on.
So readers, do you agree with me that Mobile Marketing will eventually take over the Marketing Industry in the foreseeable future? Pent out your thoughts and comment down below! I would love to hear some interesting insights from you guys!
Digital Marketing Blog 
What an interesting read! And how did you know I was reading this post from my mobile?!
I agree that mobile marketing is definitely a strategy worth investing in, as the era of mobile is NOW. I receive similar notifications too and would immediately tap in to see what promotions am I being offered! However, do you think that businesses should still invest in traditional marketing efforts?
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I got you right there! There is no running away from notification that baits you into clicking into them and that is what makes it so effective! I feel traditional marketing methods could still be effective but personally I feel they should not be pioritizing on traditional methods.
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I’m definitely one of the individuals that could not survive without my mobile phone! I totally agree that mobile marketing is possibly the new face of marketing in the future. As technology advances, it is certain that the Internet will cover more aspects of our lives. However, do you think traditional marketing will be able to withstand the test of time?
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Hey Delywn! Ideally, I feel companies should not focus too much of their marketing budget on the digital side. A good gauge ratio would be 2:8 where 20% of the marketing budget should be delicated to traditional methods as it is indeed effective to a certain extend!
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Hey! I enjoyed reading the blog! Pretty useful tips on why people should opt for mobile marketing. Although mobile marketing might be the trend now, do you think it is useful in capturing attention? Personally, i like to blocked out notifications on apps as it can be distracting.
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Hi again! Mobile marketing is definitely the way to go in this day and age. However, sometimes receiving too many notifications may come off as “annoying” for some users, what do you propose businesses should do to avoid that?
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Hi Nadia, I have to agree that some notifications are extremely annoying. There was a period where an app constantly ring their company’s name whenever there is a notification alerted. I believe it is all about trial and error. The companies have to constantly obtain feedbacks from their consumers regarding their notifications and they could use data to find out their click rates for their notifications and use that as a reference point to see which campaigns are more prone to users clicking to them and phase out those that are not usually clicked into. This will serve as a strong understanding of their consumers for future references when initiating new campaigns for their application.
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